Support the launch of the Keep Australia Beautiful Week 2006, by providing environmental products to the public.
Date:
August 2006
Partner/s:
Keep Australia Beautiful, Raine and Horne
LESS was a key part of the launch of Keep Australia Beautiful Week in 2006. The week is associated with a campaign to focus and remind the public what they can do in their daily lives to preserve and protect the environment. The theme was “Save the world. Start at home.” LESS attended the launch in Martin Place, Sydney CBD, which was attended by national media and featured Miss Australia Erin McNaught, champion skier Alisa Camplin, and Home and Away star Sharni Vinson.
We worked with the event organisers and major sponsors to give away hundreds of energy saver packs to passers-by, boosting the profile of the event, generating interest in easy-to-use environmental products as well as practical household actions. Energy saver packs included a AAA-rated showerhead and 6 quality energy-saving light bulbs.
